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Your new jewelry standard

18k gold plated jewelry that’s hypoallergenic, water friendly, and will never turn your skin green.

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Waterproof, hypoallergenic and tarnish-free jewelry

We believe in one thing here at NÜR: Quality that lasts at an accessible cost.

Our pieces are all 18k gold plated, utilizing a very specific vacuum coating process that creates an incredibly durable finish.

This process makes our plating waterproof, so don’t worry about getting your jewelry wet here and there.

We plate all of our pieces over stainless steel and nickel and lead-free, which also makes our jewelry hypoallergenic.

Oh, and they’re all 100% tarnish-free. They'll never rust or turn your skin any funny colors.

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Jewelry that's water friendly

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Our guarantee

We guarantee our pieces will never rust or tarnish, or your money back.


Shop confidently knowing you can return your items within 2 weeks of delivery if you are unsatisfied for any reason.

Everyday Earrings

From a classic hoop to something with a twist

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