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Your new gold standard

Jewelry made to last

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The best gold in town.

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Our Promise

Waterproof, hypoallergenic and tarnish-free jewelry

We believe in one thing here at NÜR: Quality that lasts at an accessible cost.

Our pieces are all 18k gold plated, utilizing a very specific vacuum coating process that creates an incredibly durable finish.

This process makes our plating waterproof, so don’t worry about your jewelry turning green or orange when exposed to water.

We plate all of our pieces over stainless steel (all are nickel and lead-free), which also makes our jewelry hypoallergenic.

Oh, and they’re all 100% tarnish-free. They'll never rust or turn your skin any funny colors.

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Our guarantee

We guarantee our pieces will never rust or tarnish, or your money back.

Shop Confidently

Shop confidently knowing you can return your items within 30 days of ordering if you are unsatisfied for any reason. Have any questions? Let us know! We're always here to help.

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Everyday Earrings

From a classic hoop to something with a twist

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Shop with us in person!

88 10th Ave

New York, NY 10011

Mon - Sun, 11am - 7pm