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Our Promise
Waterproof, hypoallergenic and tarnish-free jewelry
We believe in one thing here at NÜR: Quality that lasts at an accessible cost.
Our pieces are all 18k gold plated, utilizing a very specific vacuum coating process that creates an incredibly durable finish.
This process makes our plating waterproof, so don’t worry about your jewelry turning green or orange when exposed to water.
We plate all of our pieces over stainless steel (all are nickel and lead-free), which also makes our jewelry hypoallergenic.
Oh, and they’re all 100% tarnish-free. They'll never rust or turn your skin any funny colors.
Our guarantee
We guarantee our pieces will never rust or tarnish, or your money back.
Shop Confidently
Shop confidently knowing you can return your items within 30 days of ordering if you are unsatisfied for any reason. Have any questions? Let us know! We're always here to help.
Shop with us in person!
323 Lafayette St
New York, NY 10012
Mon - Fri, 11am - 7pm
Weekends, 11am - 8pm
Let customers speak for us
from 123 reviewsGreat experience shopping with Nur! 🩷🩷🩷
The onyx necklace was purchased as an early birthday gift for my daughter. She loves it!
My friend & I were visiting from London and visiting Nür was a MUST - and we weren’t disappointed! The pieces are absolutely beautiful and clearly made with such care. We also met Nilo (the founder) who was so caring, attentive and funny - she truly made our shopping experience! We’ll definitely come back again and please open up in London soon.
We stumbled upon Nür at Bryant Park during the holidays. Got so many compliments on my staple pieces (earrings) and like AMEX, can no longer leave home without them! So much that when we went back in Feb for my daughters bday trip, HAD to buy more (& more) pieces: as gifts to those that admired mine & to my loved ones who just deserve a beautiful piece of timeless jewelry. Thank you for always taking care of me & my daughter (& now my family & friends)! Til next time we are in NY! 💫🫶🏽✨
Aside from the Ring being of great quality and durable, they are understanding, very helpful and exceptional customer service.
Love the ring and combination of mother of pearl and gold.
If you are looking for a fidget ring, this is the BEST ONE!
